Super Bowl Sunday Style

Staying awake for Super Bowl Sunday? If you're nuts for NFL, or you're tuning in for the half-time show - check out our tips to stay cool and comfy all night long.

When you talk about football in the UK, it tends not to be the American kind. But don’t be fooled. A dedicated NFL fan base has steadily been building this side of the pond in recent years. Which is why, on Sunday 12 February, an estimated 13 million Brits could be tuning in to watch the Super Bowl LVII.

Whether you’re watching for the love of the game, the food, the star-studded halftime show, or just because you like staying up late, here’s your guide on how to enjoy this year’s Super Bowl in style.


What to eat

First thing’s first: no one watches the Super Bowl on an empty stomach. Especially if you’re tuning-in from the UK where kick-off isn’t until 11.30pm. You'll want to put together an all-American menu – think burgers, hot dogs and chicken wings. And plenty of them. But for a truly authentic Super Bowl scoff, you’re going to need guacamole. Don’t ask us why, but it’s the go-to Super Bowl Sunday dish. Time to get dipping.



What to expect from the halftime show

Previous halftime show performances have included the likes of Beyoncé, Lady Gaga, Prince and Madonna. Last year saw Dr Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar take to the stage. Rihanna has been confirmed as this year’s headliner. And with Jay-Z organising the performance, viewers are in for a treat.



What to wear for the main event

If you’re an avid fan and your team makes the final, you’ll probably wear team merch. If your team isn’t playing, you could back one of the finalists and plan your outfit around their colours. Or, if you’re less of a fan and are keen to see what all the fuss is about, then wear whatever takes your fancy.

It’s going to be a long night, so comfort is key. This Fred Perry Sweatshirt teamed with a pair of regular fit jeans – like these from Armani – could be just the thing. But for all-out snug, a plain pair of sweatpants might be what you’re after. Want something a little bit different? How about a Canadian tuxedo? This denim hoodie is modern and casual. And when paired with your favourite jeans, you’ve got the ultimate sartorial Super Bowl statement. Luxe lovers will adore the super-soft velvet finish of this lounge top and these matching wide-leg lounge pants by UGG.



If you do manage to make it to 4.30am, then definitely up your style game at work the next day. It’s the only way to divert attention away from your bleary eyes! Either that, or snuggle up in our loungewear and book Monday off. Shop all your Super Bowl Sunday looks now at Hurley’s.


Keep an eye on our blog for more helpful information when it comes to looking after your designer wear, as well as fashion hints and tips.