Cheltenham Races: A Style Guide

Whether you’re a race day regular or a Cheltenham first-timer, we’ve put together some tips to help you hit your stride in style. This year, from 14th-17th March, Cheltenham Races are going to look a bit different. For the first time ever, punters will be able to wear whatever they want.

In a bid to make horse racing more inclusive, the Jockey Club has ditched its formal dress code. So, with no official rules, does that mean anything goes? Not quite. Fancy dress, replica sport shirts and offensive clothing are off limits. Fair enough.

But deciding what to wear to a big event can be tricky at the best of times. When you have free rein on your fashion choices, things could get even harder. That’s where our Cheltenham style guide comes in.



Classic ‘day at the races’ style

If you want to look the part, a pair of classic outdoor-style boots are the way to go. More comfortable than wellies and offering a solid dose of equestrian style, try a pair of Dubarry boots for size. The full-length Galway boot or calf-length Kildare boot will gee-up your look in an instant.

Who knows what the weather will be like in March. Sunny, rainy, hot, cold, and anything in between, you need to be prepared. Keep wet weather at bay with a Barbour jacket. The timeless silhouette of this men’s Olive Sapper Waxed Jacket will keep you warm and dry. While the tartan lining and corduroy collar detail of this women’s Black Beadnell Waxed Jacket will brighten up the dullest of days. This classic tartan tote by Barbour is the perfect way to finish your look. Its diamond quilt design, faux leather handles and detachable zip pouch ooze timeless style. And it’s big enough to put any layers you need to remove when the sun does come out.



Glamorous race day style

Just because the rules say you don’t have to be smart, doesn’t mean you don’t want to. Like any special occasion, a day at the races is the perfect opportunity to get your glad rags on and stick with tradition. This flowing V-neck dress by PS Paul Smith has a feminine silhouette and provides the perfect transitional piece for a changeable spring day. For all-out glam, pair with these satin heels by Ted Baker complete with elegant bow. Or go for a more laid-back comfortable vibe with some simple leather trainers – like these white lace-ups by Michael Kors. Finish your look with this statement Divina Baguette Bag by Valentino Bags. Its textured leather, chain shoulder strap, and gold-tone padlock and tassel detailing will have you champing at the bit.

Men can elevate their look with this long-sleeve, slim fit shirt by Armani Exchange. With concealed buttons and curved hem, you can dress it up with a suit and shoes, or dress it down with trousers and Chelsea boots.

Make sure your race day outfit has added horsepower. Shop our range of smart and casual pieces today.


Keep an eye on our blog for more helpful information when it comes to looking after your designer wear, as well as fashion hints and tips.